You own your book.
You should own your byline.
Templated content libraries hand the same article to 400 advisors who all paste it onto sites that no longer rank for it. We give you something different: articles produced from your captured voice, linked to your real services, and pre-screened against your firm’s compliance overlay. Your byline. Your search authority. Your book.
It's not that you can't write. It's that writing is the third thing on a Tuesday.
“I know what I want to say. I know my clients need to hear it. I have notes from a dozen meetings where I said it out loud. But sitting down on a Tuesday morning, between a portfolio review and a planning session, to write a 1,500-word article that won’t get me in trouble with my BD — that’s the part that never happens.”
— Most independent RIAs we talk to, in nearly identical words
The articles you've been meaning to write for two years.
Most of our customers don’t need help with one article. They need help turning a body of expertise they already have into a steady stream of search-visible, on-brand publishing. Here’s where it pays off first.
Niche-specific evergreen content
If your firm specializes — physicians, business owners, federal employees, divorcees in transition — generic blog libraries don’t help. Inktrust generates articles tuned to your specific niche from the discovery interview onward.
“Why the TSP G Fund isn't the safe choice federal employees think it is approaching retirement”
Reactive content tied to events
Tax law changes. Market drawdowns. Fed announcements. Inktrust gives you a way to publish a thoughtful, in-voice take within 24 hours of an event — pre-screened — without sounding like you copied a Bloomberg headline.
“What the new RMD rules in SECURE 3.0 mean for the inherited IRA you didn't ask for”
Service-page anchor articles
Every service you offer should have an article that explains it, ranks for it, and converts visitors who arrive on it. Inktrust generates the anchor article for each service and links it back to your service page automatically.
“What Roth conversions actually do, and why the timing matters more than the amount”
Tuesday morning, 8:15 AM. The article needs to go up by Friday.
Here’s what publishing actually looks like with inktrust running underneath. The whole pipeline — from a recorded conversation to a cleared, published article — fits inside the time you’d otherwise spend on the first paragraph.
Early conversations from the cohort.
Founding member quote, anonymized at the request of the firm during the patent-pending period. Composite of feedback from beta conversations.
The answers we give on a discovery call.
No. Inktrust assists your existing review — it doesn’t replace it. Your BD’s overlay rules become a pre-screen layer on top of FINRA Rule 2210, so articles arrive at BD review pre-flagged with rule citations and override justifications. Most BDs we’ve spoken with prefer this to an unreviewed draft.
Brand and voice are stored as independently revisable artifacts. You can maintain a single firm-wide brand profile while running separate voice profiles for each advisor with a byline. If you bring on another advisor, we run a fresh voice-discovery call and add their profile alongside yours.
Yes. Every draft is yours to revise. Most of our customers do light edits on tone — a phrase here, an example there — without rewriting structure. The voice profile gets better at matching you with each cycle of edits.
Those are template libraries. The same article goes to hundreds of advisors who paste it into their sites. Search engines penalize duplicate content, so the SEO benefit is near zero by the time you publish. Inktrust generates per-firm originals from your captured voice, so the byline is yours and the search authority compounds for your domain — not anyone else’s.
You keep all of it. Brand profile, voice spec, every article, every audit log — exported as a clean handoff package. We don’t hold your work hostage. If you leave, you take what was yours when you arrived and what you built while you were here.
17 founding member spots remain.
The setup fee waiver ends at 25.
A 30-minute discovery call costs nothing and includes a sample article generated from a 10-minute interview. If it doesn’t sound like you, you’ve lost half an hour. If it does, you’ve found the missing piece.